Bellefull is a noodles brand that satisfies like no other with great tasting, lip smacking, delicious INDOMIE. It comes at an attractive price of N150 and a sure answer to a quick convenient meal that can be garnished to give all the nutrition that is needed. The innovative brand was formally unveiled recently to the public at the function hall of Sheraton Hotels, Lagos.
“We are a consumer inspired and brand led business and at every particular point in time, we go the extra mile to ensure that we provide superior satisfaction to our consumers. And one way we try to do that is to always check with them to know what they want. First we study via various research which showed that while Nigerians like their favourite Indomie, consumption was greatly tilted towards breakfast or snack time occasions because of the perception that noodle is a light meal. Our quest was therefore to understand what the real bowl size was for other consumption occasions such as lunch or dinner given the economic realities to come up with a full meal that had an attractive price point and would be considered a total hunger buster. When we probed deeper, we got more insights into what we needed to do. And that gave birth to Bellefull. “Bellefull” the name in popular lingua can be associated with as it implies the feeling you want to get after eating the noodles.”
“it satisfies and fills you up no matter how hungry you are with little cost. It comes at an affordable price point of a hundred and fifty naira with all the great taste you love in your Indomie.”
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